One of the patterns I have noticed in friends’ responses to whatever I happen to post on social media is that, when I post some good news, “happy photos”, or an achievement, I get 3 or 4 times as many “likes”, comments, and whoopy doos, than if I post something hard, messy, painful and tough. There the sorrow just hangs out its forlorn head alone, unnoticed.
I know there are a gazillion algorithms deep at work in the bowels of (for example) Facebook’s functioning, and when one person “likes” or comments on something, a whole host of their own friends will see it too. Especially if there is a connection to me. A snowballing of likes and comments ensues.
Some “likes” are more powerful than other “likes”. I am sure I could rank order my friends in terms of the impact of their likes. But I won’t. I am not particularly interested in Facebook’s bowel-y algorithms. I am sure they are functioning healthily.
What I find somewhat more fascinating is the underlying tendency for there to be more responses and comments when things are “good” than when things are “bad”. When I am “happy” than when I am “sad”.
Good news is rewarded. Cheered. Celebrated. Raved. Hearted and clapped and liked.
Sad, tough, lonely news is barely acknowledged.
Is it even seen? I don’t know. I think it is. I suspect that some friends see every single thing I write. That I am “tagged” in some way. Tracked, like an inmate with dodgy behaviour patterns.Read more